Your Sales Enablement Content Specialist, for Tech., SaaS, Travel and Logistics.
Email Onboarding Series
What is Sales Enablement?
Sales enablement is providing the sales team with the training, tools, and content they need to sell more products and services.
It is the fastest growing specialty in B2B marketing. Sales enablement grew 343% over the past 5 years - Learn, G2.
Next to sales training, content is the biggest sales enablement investment companies are making.
84% of sales reps achieve their quotas when their company has a solid sales enablement program.
Email is increasingly the outreach and conversation tool for salespeople.
Sales Directors need appropriate content to use at key points in the sales journey.
Sales Directors are increasingly handling sales enablement projects instead of marketing.
Sales enablement is in growing demand and has become a ground-floor opportunity.
Sales enablement content is highly conversational in style and the prospect is always the main focus. This type of copy is concise and to the point. Every word is pulling it’s own weight.
There is a major focus on motivating the prospect to take the next step. The content is based on facts and examples and not hype.
Note – Prospecting emails are not trying to sell a product, they are just meant to be an introduction.
Prospecting emails must stick to the rule of ONE:
ONE Pain point problem.
ONE Aspect of the product or service that solves that problem.
ONE “Make sense” next step (AKA Call-To-Action)
CRM (Customer Relationship Management) and other technology tools
Prospect information and lists
Procedures and game plans
Generated leads and email content
Types of Sales Enablement Content