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Emerson Smith

Your Sales Enablement Content Specialist, for Tech., SaaS, Travel and Logistics. 

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Calling all Sales and Marketing Directors in Tech., SaaS, Travel, and Logistics.

I can provide your team with the latest Sales Enablement Content Strategies. I'll help you with persuasive and adaptable Sales Enablement Copy that will win more prospects and close more sales.

My Services

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Cold Email
Templates

Follow Up
Email Templates

Battlecards

Call Scripts

Sales Deck
and
Proposals

B2B Lead
Generation

Landing pages

Product Pages

Email Onboarding Series

Case Studies

Sales Enablement

Facebook Ads

Sales Letters

Newsletters

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My Strengths In Copywriting

  • Sales Enablement Mastery & Certification

  • B2B Copywriting Mastery

  • “UX” Mastery & Certification

  • Sales Letter Mastery & Certification

  • Web 2.0 Mastery

  • Case Studies Mastery & Certification

  • Content Audit Certification

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Learn more
About What I Do

Learn more about my skills, experience and expertise.

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We Love Making
Our Clients Happy

Find out what clients think about my writing, and expertise.

Company Mission/Vision

An enthusiastic and creative professional, drawing upon a unique set of experiences and perspectives (UX - The User Experience). Helping sales teams win prospects and close more sales.

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What is Sales Enablement?

Sales enablement is providing the sales team with the training, tools, and content they need to sell more products and services.

  • It is the fastest growing specialty in B2B marketing. Sales enablement grew 343% over the past 5 years - Learn, G2.

  • Next to sales training, content is the biggest sales enablement investment companies are making.

  • 84% of sales reps achieve their quotas when their company has a solid sales enablement program.

  • Email is increasingly the outreach and conversation tool for salespeople.

  • Sales Directors need appropriate content to use at key points in the sales journey.

  • Sales Directors are increasingly handling sales enablement projects instead of marketing.

  • Sales enablement is in growing demand and has become a ground-floor opportunity.



Sales enablement content is highly conversational in style and the prospect is always the main focus. This type of copy is concise and to the point. Every word is pulling it’s own weight.

There is a major focus on motivating the prospect to take the next step. The content is based on facts and examples and not hype.

Note – Prospecting emails are not trying to sell a product, they are just meant to be an introduction.

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Prospecting emails must stick to the rule of ONE:

ONE Prospect.
ONE Pain point problem.
ONE Aspect of the product or service that solves that problem.
ONE “Make sense” next step (AKA Call-To-Action)

 

  • CRM (Customer Relationship Management) and other technology tools

  • Prospect information and lists

  • Training

  • Procedures and game plans

  • Generated leads and email content

Types of Sales Enablement Content

  • Email templates

  • Battlecards

  • Call scripts

  • One sheet

  • Sales decks

  • Proposals

  • Case studies

  • Brochures

  • Web pages

  • Explainer videos